Social Media Marketing & Digital Marketing
Learn practical strategies for creating an online presence, managing social media, producing content, generating leads, reaching target audiences, and developing digital marketing campaigns.
Essential details
Course at a glance
Prices are in AUD. LOOK4 adds no card surcharge.
- Best for
- Marketing professionals and coordinators
- Format
- Live Online — Instructor-Led
- Duration
- 5 weeks
- Next start
- To be announced
Course Overview
Learn practical strategies for creating an online presence, managing social media, producing content, generating leads, reaching target audiences, and developing digital marketing campaigns. This comprehensive program covers the full digital marketing landscape with hands-on practical activities.
Who This Course Is For
- Marketing professionals and coordinators
- Business owners and entrepreneurs
- Social media managers
- Career changers entering digital marketing
Learning Outcomes
- Build a comprehensive digital marketing strategy
- Create engaging social media content
- Generate and convert leads
- Run effective ad campaigns
- Analyze and report on marketing performance
Course Modules
Digital Marketing Fundamentals
Core concepts and the digital marketing landscape.
Social Media Strategy
Building a strategic social media presence.
Content Planning
Plan and organize your content calendar.
Content Creation
Create engaging content that resonates.
Facebook & Instagram Marketing
Leverage the world's largest social platforms.
Lead Generation
Generate and nurture quality leads.
Branding
Build a strong, consistent brand identity.
Audience Targeting
Reach the right people at the right time.
Digital Advertising Fundamentals
Introduction to paid advertising.
Analytics & Reporting
Measure and optimize your results.
Campaign Strategy
Plan and execute integrated campaigns.
Practical Marketing Project
Apply everything to a real marketing project.
A clear path from your first class to completion
Join live sessions, practise the topic, meet the course requirements and keep a verified record of your progress.
Attend Live Classes
Learn in real time, ask questions and receive guidance from your instructor.
Use What You Learn
Build confidence through activities connected to the program topic and learning outcomes.
Meet the Requirements
Complete the required attendance, participation and any course activities or assessments.
Keep Your Progress
Receive your certificate and use what you learned in work, study, travel or everyday life.
Your learning records are private. A Career Profile is optional, remains private by default and is shared only when you choose to use it for a specific opportunity.
Training Format
This program is delivered through live virtual instructor-led sessions via Zoom. You’ll participate in real-time classes, interact with your instructor, ask questions, and engage in practical activities.